SHEPLAYZ
The roadmap at a glance
Reach → owned audience
Every surface drives the free portal. The portal is the first vehicle that fills the asset — the data layer — and it's the ask; the native app is the upgrade it earns.
YouTube + Social
Reach · rented
Site
Crossroads · thin
Newsletter
Owned identity
Portal
Owned behaviour · the bet
— the funnel: reach converts left to right into an audience you own —
Ships first
v0
Newsletter
"The Rundown" — cheap capture layer. Builds the warm base — and it's the portal's sign-in.
Gate · 5K subs @ 35%
◆ The ask · MVP
v1
The Fan Portal — awareness home
Follows, your feed, fixtures, reminders — the personal layer behind one free sign-in, on the web. Arabic-first, instrumented. Ships in weeks; iterate on what drives adoption.
Gate · 25% activate · 20% D30
v2
Portal depth
Deeper personalisation, saved, sharper alerts, live moments — built on v1's real behaviour.
Gate · 60% follow + data pilot
v3
Native app — the upgrade
Push, offline, home-screen — the native adds, built once the portal proves the features and the audience justifies it.
Gate · engagement justifies native
gates, not dates — each stage clears a bar before the next is funded
◆ Data layer · the asset— compounds underneath every stage · what the portal fills and every future vehicle inherits
Implicit signal
taps · dwell · reminders
Declared preference
follows (v1)
Live behaviour
usage at scale
Intelligence product
B2B · the ceiling
Acquisition · reach → owned stack YouTube Instagram TikTok Site SEO GEO · AI-cited → diversify the reach · concentrate the relationship ◆
The ask · invest in the portal [ capital — TBD ]
Free portal — a one-tap sign-in is the only ask. B2B-first, no fan paywall. Capital scoped after the portal surface + data seam lock. Internal · directional.