The v0 surface — ships first. A weekly email that captures the people not yet ready to download the app, so they're nurtured rather than lost. Its real job is identity: it turns an anonymous YouTube viewer into a known email in a store ShePlayz owns — the first rung of the owned stack, and the warm list the app launch depends on. Below: the issue as it lands in an inbox, the same issue on a phone, and the signup moment that does the capturing.
A weekly issue of The Rundown in a desktop inbox. Editorial from the licensed wires (via Hermes/Signal4i), a lead story, the week's moments, a fixtures block in Gulf time, and — the point of the whole thing — the app on-ramp. Every issue also previews a near-term-AI feature (the follow-your-athlete recap) to pull readers toward the download.
Morning — seven things from a loud week in women's sport across the region. Read time: 4 minutes. 👇
A record crowd, a late winner, and the clearest sign yet that the regional women's league has turned a corner. What it means for next season — and the three players who made it.
Read the full story →Following one of tonight's stars? The app now sends an AI recap the moment her match ends — the score, the key moments, what's next. It's the fastest way to keep up. Get it below.
She's now the highest-ranked player the country has produced. How she got here, in her own words.
The development pathway is starting to deliver. The names to watch through the back half of the season.
A generational handover ahead of the qualifiers — and a squad younger than any before it.
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ShePlayz · The Rundown · MENA women's sport, weekly.
Most opens are on a phone — so the issue is built to read in a single thumb-scroll, with the app CTA landing early. And the signup form is the actual capture instrument: an email in, PDPL consent recorded, and an anonymous viewer becomes a known, owned identity — the first entry in the stack, and someone the app launch can be marketed to directly.
A record crowd, a late winner, and the clearest sign yet the regional league has turned a corner…
Reads in one scroll. Lead story, then the app CTA before the fold — the newsletter's job is to move the reader one step deeper, into the surface ShePlayz owns.
This is the identity capture the whole funnel is built around. The instant Reem subscribes, an anonymous viewer becomes a known, owned record — consented, PDPL-compliant, and reachable directly. Every issue she opens becomes a stored behavioural signal, and every issue carries the on-ramp to the app, where the deeper behaviour — and the asset — begins. The email is rung one of the owned stack.
The imagery is a directional stand-in — real, licensed sports photography replaces the textured placeholders in the design pass; no real athletes are depicted. Editorial, athlete names, teams and fixtures are illustrative and for layout only — real issues are wire-fed via Hermes from the licensed calendar. Arabic/RTL versions follow the same pattern as the site and app once copy is native-reviewed. Everything here is a review artifact, not the final build.